Web based
social networking has on a very basic level that changed the way organizations
communicate with clients and people in general on the loose. As we know every
coin has two sides, Social
media also has
both side upside and downside. It is benefit for any business but, it comes
with a couple of disadvantages.
It is good
if your customers like you and your business but, it is a kind of disaster if
they don’t. Platforms like Facebook and twitter enable anybody and everybody to
impart their insights, which makes their conversation more interesting, but can
be dangerous for marketers.
Large Audience
As we know social media is wide spread all over the world. It
is a great opportunity to increase your audience on a large platform. Facebook has
1.13 billion daily active users moreover, twitter has 313 million monthly
active users, and Instagram has 500 million. It is an opportunity for marketer
to increase their business.
Free To Create
It is very simply and easy to create and use. It is free to
create an account on any social media platform. None of the largest platform
have signup fee.
Increase Brand
Loyalty
In addition to increasing the reach of your brand, web
marketing also allows you to increase bran loyalty. Social media is more than a
social pitch.
Negative Feedback
Social media users have free rein to post whatever they want.
For example, if a person is angry r unhappy for something else and he will rate
your company in anger as dislike which is not good for you company.
Time Intensive
It take lots of time and efforts to build a bridge between
your customers to maintain an interactive social media presence. They have to
do such a things to keep their customer to be loyal so that they will come back
again to their page.
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